It’s always such a pleasure to have our work featured in magazines. Last month, our very own LaVonne Crawford spoke with FINE Magazine for their special wedding issue. In the interview LaVonne, the owner and lead designer at Adorations Botanical Artistry, touches on how she helps brides choose flowers and décor for their ceremonies.
When composing a floral arrangement, factors such as season, color, price, and client personality are the most important to consider. Specific blooms and color combinations will fit certain brides and their tastes better than others. For example, orchids have an air of modern luxury in their simple, delicate silhouettes, and will typically fit a bride with contemporary style. Price and season, however, are perhaps the trickiest things about creating the perfect arrangements for each bride. LaVonne recommends staying flexible and being open to substitutions. Substituting budget friendly flowers for some of those trendy luxury blooms is definitely going to ease the spending limit a bit, and really maximize a budget. Season is an important factor that affects price, since importing out-of-season flowers can drive up cost. Garden roses are an example of an elegant substitution. They’re as big and fluffy as luxury peonies, but are grown year-round here in California, so they are always available to fill out an arrangement beautifully and can be a better price. It’s helpful that garden roses are especially popular with brides right now, as well; many women can achieve the same trendy looking floral design for less. Choosing flowers in bloom locally at the time of her wedding day is a good strategy to have more flowers for her budget.
Speaking of trends, LaVonne was excited to talk about her favorite floral trend right now—greenery! Abundant stems of greenery in an arrangement helps a design feel more natural and organic. Bouquets look more like they might in nature, with bold leaves and crisp ferns, stark branches and wispy stems. Not only does it make a floral design feel true to nature, it also adds elbow room in a floral budget. Greenery tends to be less expensive than luxury blooms, but can be just as vibrant and beautiful.
Now that we’ve mentioned how to save on wedding florals, we can’t forget doing so lets us splurge a little! LaVonne advises brides to focus flower budgets on the special spaces the couple will inhabit on the wedding day. For the ceremony, go big with flowers at the altar, where everyone is looking, and on the bridal bouquet, where so many photos will focus. During the reception, ensconce the sweetheart table in florals for a dreamy look. These areas will be photographed most, and personally experienced by her, and she can enjoy her beautiful floral arrangements for years to come.
Ultimately, we want to understand every bride and client we meet. LaVonne prioritizes personality over preferences based on fads, because in the end, the flowers we create should be a lasting personal expression for each unique client.
We’d like to thank FINE Magazine for the delightful feature this month. The article is available to read online now.
Vendor Love: Paula Luna Photo.
